Frames and sills, every time
A clean isn't finished at the glass. Frames, sills and doors are wiped down on every visit as standard, not offered as a separate add-on.
About Us
About ViewPure Window Cleaning
Local, insured window cleaning since 2023, serving Swadlincote and the surrounding towns.
ViewPure Window Cleaning
Founder & Lead Engineer
Our Story
ViewPure started in Woodville in 2023 with one round and a pure water-fed pole system, at a time when most window cleaners in the area were still working off ladders and skipping the frames and sills unless you asked (and paid extra). That never made sense as a way to leave a house looking properly clean, so it became the standard from day one: glass, frames, sills and doors, every visit, no upsell.
The round has grown from Woodville and Swadlincote out to Burton upon Trent, Ashby-de-la-Zouch, Coalville, Tamworth, Atherstone, Nuneaton and Derby, but the way the work gets done hasn't changed. Reach & Wash technology means upper-floor windows and conservatory roofs get cleaned safely from the ground, without a ladder going anywhere near your guttering or brickwork.
There's no contract to sign and no call centre to go through. Customers book a 6-weekly or 12-weekly round, or a one-off clean, and can change the frequency or cancel whenever it suits them. If rain undoes a clean within 48 hours, we come back and put it right at no extra cost, because a clean that doesn't last isn't really finished.
Our Journey
- 2023
ViewPure founded in Woodville
Started with a single round covering Swadlincote, using a pure water-fed Reach & Wash system from the outset rather than ladders.
- 2024
Round expanded beyond Swadlincote
Coverage grew to Burton upon Trent, Ashby-de-la-Zouch, Coalville and Tamworth as word spread through existing customers.
- 2026
Present day
Regular 6 and 12-weekly rounds now run across eight towns, alongside one-off cleans and fascia, soffit and gutter work.
What We Guarantee
Public Liability Insured
Every clean is covered by public liability insurance, so you're protected in the unlikely event anything gets damaged on the day.
48-Hour Rainy Day Guarantee
If rain undoes the clean within 48 hours, we come back and touch it up at no extra cost. No arguing about the weather.
Reach & Wash Pure Water System
Upper floors and conservatory roofs are cleaned safely from the ground using purified water, no ladders against your walls or windows.
How We Work
48 hours to put it right
If rain undoes a clean within two days, we come back and touch it up for free. The weather isn't the customer's problem to absorb.
No contracts, no pressure
Customers can change frequency or cancel a round at any point. Nobody should feel locked in to keep a clean window.
Ready to work with us?
Get a free, fixed-price quote with no obligation to proceed.